The Impact of Effective Distribution System in an Organization.
TABLE OF CONTENTS
Title Page……………i
Approved Page………ii
Dedication………..iii
Acknowledgment………..iv
Table of Contents………….vi
CHAPTER ONE: GENERAL INTRODUCTION
1.0 Introduction……..1
1.1 Background to the study……4
1.2 Statement of the Problems… 5
1.3 Statement of Hypothesis…..5
1.4 Significant of the Study……6
1.5 Scope and Limitation of the Study………7
CHAPTER TWO: LITERATURE REVIEW
2.1 Introduction….8
2.1.1 Concept of Distribution and its Nature….8
2.2.1 Physical Distribution…….10
2.2.2 Objective of Physical Distribution……….11
2.2.3 Importance of Physical Distribution…13
2.2.4 Problems of Physical Distribution……….14
2.2.5 Solution to Problems of Physical Distribution………16
3 Relationship of Marketing Sales to Distribution…..17
2.4 Relationship of Transportation and Ware-Housing to Distribution…..18
2.5 Retailing……..21
2.6 Channel Flow of Distribution.23
2.7 Types of Channel………..24
2.8 Main Channel of Distribution……….26
CHAPTER THREE: RESEARCH METHODOLOGY
3.0 Introduction….27
3.1 Research Methodology…………….27
3.2 Method of data collection………..28
3.3 Sources of Data Collection……28
3.3.1 Primary Source……………..28
3.3.2 Secondary Sources………29
3.4 Method of data Analysis………29
3.5 Method of Investigation…………29
3.6 Sample and Sampling techniques…..30
3.7 Questionnaire Design and Collection……….30
CHAPTER FOUR : RESEARCH METHODOLOGY
4.0 Introduction…………31
4.1 Data Presentation and Analysis …..31
4.2 Testing of Hypothesis….36
4.3 Research Findings…42
CHAPTER FIVE: SUMMARY, CONCLUSIONS AND RECOMMENDATIONS
5.0 Introduction…….44
5.1 Summary…..44
5.2 Conclusions………44
5.3 Recommendations…..45
Bibliography…46
Appendix……..47
INTRODUCTION
One of the important aspects of the of goods and services is the proper of the same in such a manner that it will reach the target consumers in the most cost-effective and expeditious manner.
Marketing is an organizational function and a set of processes for creating, delivering and communicating value to customers, and customer management that also benefits the .
is the science of choosing target markets through market analysis and market segmentation, as well as understanding consumer behavior and providing superior customer value. From a societal point of view, marketing is the link between a society’s material requirements and its economic patterns of response.
Marketing satisfies these needs and wants through exchange processes and building long term relationships.
Marketing activities have contributed greatly to the creation of affluent society. The exact distribution mix that a company will select depends the analysis of the environment in which it is operating, the analysis of the target consumers, and the type of resources at its disposal.
BIBLIOGRAPHY
Burton, M.H (1985.) Marketing Analysis and Decision making. 2nd edition. New York: Little brown & company.
Bramble, J.N (1989).Understanding and conducting Research. Singapore
Gandhi, J.C (1985).Marketing: A managerial introduction. New Delhi: Mc Gran HillInc.
Kotler, P. (2000).Marketing management. 10th edition. New Delhi: Prentice Hall Inc.
Kotler, P. (1980).Marketing Analysis, Planning and Control. New Jersey: PrenticeHall international.
Malhotra, H.N (1996).Marketing Research. 2nd edition New Jersey: Prentice HallInc.
Modern, A.R (1993).Element of Marketing New Delhi: Prentice Hall Inc.
StudentsandScholarship Team.