– Credibility of Online Shopping: An Assessment of Citizens Perception of Pay on Delivery Assurance –
Download Credibility of Online Shopping: An Assessment of Citizens Perception of Pay on Delivery Assurance project materials: This project material is ready for students who are in need of it to aid their research.
INTRODUCTION
The Internet is a global communication medium that is increasingly being used as an innovative tool for marketing goods and services. More importantly the Internet has added a new dimension to the traditional method of retail shopping (Fragale & Heath, 2014).
Subsequently, consumers are rapidly adopting Internet shopping and shopping malls are becoming popular than ever before (Kiousis, 2011). This study is therefore based on the premise that if online marketers and retailers know and understand the factor affecting consumers’ buying behaviour, then they can further develop marketing strategies to attract and retain consumers.
Background of the Study
Online shopping started in the year 1979 by Michael Aldrich was the first entrepreneur to invent online shopping. This entrepreneur connected his system to a modified domestic TV for transaction processing computer via a domestic telephone line. He believed this process will help in the online shopping process.
This online shopping communication medium enabled ‘closed’ corporate information systems to be opened to ‘outside. Correspondents are not just for transaction processing but also for e-messaging and information retrieval and dissemination, later known as e-business.
In March 1980, he went on to launch online shopping Redifon’s Office Revolution, which allowed consumers, customers, agents, distributors, suppliers and service companies to be connected on-line to the corporate systems and allow business transactions to be completed electronically in real-time as compared to what it used to be before.
Statement of the Problem
In modern day society, online shopping otherwise called E- marketing have become the order of the day (Kiousis, 2011). Most people are now shopping online and this kind of buying and selling makes purchase more easy as it affords the users the opportunity to engage in buying and selling.
In online shopping, goods are ordered then delivered to the buyer at his or her convenient place. But often times, the problem of online shopping credibility makes it so difficult for most people to engage in online shopping since the next buyer or seller may not know who he or she is transacting
REFERENCES
Aaker, D. A., Kumar, V., Day, G.S., & Lawley, M. (2005). Marketing research: The pacific rim edition. Queensland, Australia: John Wiley & Sons Australia.
Ahuja, M., Gupta, B., & Raman, P. (2003). An empirical investigation of online consumer purchasing behavior. Communications of the ACM, 46(12), 151.
Ajzen, I. (1991). The theory of planned behavior. Organizational behavior and human decision processes, 50(2), 179-211
Bettman, J. R. (1973). Perceived risk and its components: A model and empirical test. JMR, Journal of Marketing Research (pre-1986), 10(000002), 184.
Bhatnagar, A., Misra, S., & Rao, H. R. (2000). On risk, convenience, and Internet shopping behavior. Association for Computing Machinery. Communications of the ACM, 43(11), 98.