Strategic Planning: A Veritable Tool in the Practice of Public Relations.
ABSTRACT
Public relations is a potent strategy for the survival of any organization. It is not gift: It is a profession and discipline that demand hard work form its practitioner in order to succeed. Any organization that uses public relations as a fire-fighting tool will run into big crisis.
This is because it is reasonable for an organization to inform and deliberate with public relations personnel of an organization before a retrenchment exercise is carried out.
But it is wrong to carry out retrenchment exercise without consultation and then ask the present to go and address the press after exercise has been carried out.
However the dynamic nature of ma and the society, in which avarice, corruption, agreed and the love for materialism is the order, have caused public relations practice, especially at organization, to assume a business society.
It is this modern concept of public relations practice, just like nay other business, that makes it imperative for public relations practitioners to establish themselves and their public especially client and employees.
It is assumed that public relations practitioners should apply strategic planning in their practice(s). The question remains “how well is this done”?
It is assumed that public relations practitioners should apply strategic planning in their practitioner(s). The question remains “how well is this do?
The question above is what this research work is poised to answer. The study is also a response to the death of indigenous work in public relations.
The project is therefore divided into five chapters viz; chapter one is the introductory aspect, chapter two is the review of relevant literatures;
Chapter there is devoted to strategic planning process: chapter four examines public relations in perspectives and chapter five is summary, conclusion, recommendations and suggestion of further studies.
TABLE OF CONTENTS
Title page i
Certification ii
Dedication iii
Acknowledgement iv
Table of contents vi
Abstract x
CHAPTER ONE: INTRODUCTION
1.1 Background 12
1.2 Statement of problem 13
1.3 Aims and objectives of researcher 14
1.4 Significance of research 15
1.5 Scope and limitation of research 16
1.6 Methodology 17
1.8 Definition of terms 19
CHAPTER TWO: OF RELEVANT LITERATURE
2.1 Origin of Public Relation 21
2.2 Definition of Public Relation 23
2.3 Historical development Public Relations in Nigeria 26
2.5 An overview of Anambra State primary Education Board 36
CHAPTER THREE: STRATEGIC PLANNING PROCESS
3.1 Importance of strategic planning 39
3.2 Definition of strategic planning 41
3.3 Aims and objectives of strategic planning 42
3.4 Strategic planning process 42
3.4 Requirement for successful strategic planning 47
CHAPTER FOUR: PUBLIC RELATIONS IN PERSPECTIVE
4.1 Public Relations in public
And private organizations 50
4.2 Employee Relations 51
4.3 Customer Relations 55
4.4 Media Relations 57
4.5 Government Revelations 60
4.6 Community Relations 63
4.7 The philosophy behind public Relations practice 65
4.8 Crisis management 67
CHAPTER FIVE: SUMMARY AND CONCLUSION
5.1 Recommendations 70
5.2 Suggestions for further studies 72
5.3 Conclusion 74
Appendixes
A. Biography 77
INTRODUCTION
1.1 Background
The practice relations has been with man since time immemorial. Man, both in the past and in the present, wishes to be identified as one ho is kind, truthful, credible, emphatic and generous?
All these attribute will enable him to earn goodwill, confidence, trust and support in his bid to accomplished a task from others, therefore, the relegation of effective public relations action and practice by an individual or a corporate organization will no doubt elicit doom and disaster.
In fact, public relations practice has been overwhelmingly cultivated buy modern business to help them achieve and consolidates their successes in their modern day of market competition.
It is on the basis of this that individual corporate organization thus carry out some sort of social services to their host communities to make their (organizations) acceptable to their public thereby establishing good report with and create favorable image for himself.
1.2 Problem statement
Public relations is not just writing of news for an organization. Attention has not been given to how these organizations get their customers; retain them, get new customers and their significant is the fact that people are aware that public relations practice entails more than just new writing.
However, people have never pondered on why public relations practitioner do not content themselves with other assignment such as crisis management, corporate business among others.
BIBLIOGRAPHY
ENGEN, H PETER (1935) BUSINESS PRESENTATION AND PUBLIC SPEAKING, U. S. A: MCGRAW-HILL COMPANY INC.
JEFKINS, FRANK (1990) MODERN MARKETING COMMUNICATIONS, GLASGOW: BACKIE AND SONS LTD.
OFFONRY, H. KANU (1985) GUIDE TO PRACTICE IN NIGERIA, OWEERI: NEW AFRICA PUBLISHING COMPANY LTD.
OYENEYE, D. PETER (1970) CONCEPTS AND PRINCIPLES OF RELATIONS, LAGOS: MEDIATE LTD.
PHILIPS, S. BERNARD (1971) SOCIAL RESEARCH: STRATEGY AND TACTIC, S.A